At Treeferns Trout Lodge, apart from rendering an excellent service,  we also believe in staying visible in the market through advertising of our products, viz. accommodation and flyfishing. The measurement of our “sales” or success is occupancy or use of the facilities, which accounts for  most of our revenue. The advertising media most often used are :

•  internet

•  advertising in magazines

•  radio

•  agencies

•  word of mouth

•  notice boards

•  sponsorships

Of these word of mouth, the internet, our web site, and advertising in TCFF proved to be the most effective.

INTERNET

We have a very extended and dynamic web site, www.treeferns.co.za soliciting a large amount of traffic focussed on trout fishing – as shown by the April results  :

Average unique visitors per day – 51

ADVERTISING

The magazine mostly contracted to advertise in, is TCFF. The response is always very positive, and compare favourably with the Internet. The quality is of a high standard as can be seen from the picture below.

RADIO

We also advertise on Radio Pulpit by means of a sponsorship :

and Radio Pretoria in the programme  “Hengel Parade” on Saturdays.

WORD of MOUTH

By far the most bookings come through “Word of mouth”, i.e. guests telling friends and family, and re-visits :

AGENCIES

Booking agencies, viz. Dullstroom Reservations, Mpumalanga Tourism, and Farmstay make bookings for a number of venues, and we also participate in this.

SPONSORSHIPS

Sponsorships or prizes for flyfishing competitions held by clubs, eg. Belfast, Machadodorp, TCFF Sterkfontein Event, and FOSAF are sympathetically considered..

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